2021-2023 | DESIGN ➝ BRAND & MARKETING

SF New Deal provides supportive services and financial opportunities for small businesses in San Francisco. I led the brand development (style guides, social templates, icons) & created a cohesive digital presence and social media strategies to drive awareness and engagement.

SF New Deal

Photography

Captured photos of small business owner partners, providing authentic imagery for use across the website, social media, email campaigns, and reports.

Marketing Assets

Ads, social media assets, print collateral. Create cohesive, on-brand assets for SF New Deal’s social media and website, ensuring visual consistency and alignment with the organization’s mission across all digital platforms.

Brand Guidelines

Detailing the proper usage of logo, color palette, typography, and additional brand assets. Created to support both internal teams and external partners, these guidelines ensure consistent, mission-aligned messaging and visual cohesion across all communications and collaborations.